GDPR

1. Introduction

Move My Wheels Ltd (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal data responsibly.

This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, booking a service, or contacting us, you acknowledge and agree to the terms of this Privacy Policy.

2. Who We Are

Move My Wheels Ltd
4A Oaktree Gardens
Whitley Bay
NE25 8XF
United Kingdom

Email: info@move-my-wheels.co.uk

Move My Wheels Ltd is the Data Controller responsible for the personal data collected through our website and services.

3. Information We Collect

We collect only the information necessary to provide our services and operate our website.

Information You Provide Directly

This may include:

• Name

• Email address

• Phone number

• Pick-up and drop-off locations

• Motorcycle details

• Booking notes or special instructions

• Messages submitted through our contact forms or sent by email

Information Collected Automatically

When you use our website, we may automatically collect:

• IP address

• Browser type

• Device information

• Website usage analytics, such as pages visited and time spent on the website

• Cookie preferences

Payment Information

Payments are processed securely by third-party payment providers, such as Stripe.

We do not store or directly process your full payment card details.

4. How We Use Your Information

We use your personal data for the following purposes:

• To manage bookings and provide motorcycle transport and recovery services

• To contact you regarding your booking or service updates

• To respond to enquiries and provide customer support

• To improve our website and user experience

• To send marketing emails where you have opted in to receive them

• To meet our legal, regulatory, tax, and accounting obligations

Lawful Bases for Processing

We process your personal data based on one or more of the following lawful bases:

• Contract – where processing is necessary to provide a service you have requested

• Legitimate Interests – where processing is necessary for our legitimate business interests

• Consent – where you have given us permission to process your information for a specific purpose

• Legal Obligation – where we are required to process your information to comply with the law

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

• Keep your session active

• Improve website performance

• Analyse website traffic and usage

• Remember your preferences

You can manage or disable non-essential cookies at any time through your browser settings or available cookie-management tools.

Please note that disabling certain cookies may affect some website functionality.

6. Sharing Your Information

We only share your personal information where necessary to provide our services, operate our business, or comply with legal obligations.

This may include sharing information with:

• Payment processors

• Garage partners, where you request a related service

• IT and hosting providers

• Service providers supporting our website or business operations

• Regulatory or government bodies where required by law

We never sell, rent, or trade your personal information.

7. Data Storage & Security

We use appropriate technical and organisational security measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include:

• Encrypted storage

• Secure servers

• Access controls

• Multi-factor authentication for administrator accounts

• Regular security reviews and updates

While we take reasonable steps to protect your information, no method of electronic storage or transmission over the internet can be guaranteed to be completely secure.

8. How Long We Keep Your Data

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal and regulatory obligations.

Our typical retention periods are:

• Booking records: Up to 6 years

• Customer accounts: Until you request deletion, subject to applicable legal or business requirements

• Marketing lists: Until you unsubscribe or withdraw your consent

• Website analytics: Typically 12–24 months

We may retain certain information for longer where required by law or where necessary to establish, exercise, or defend legal claims.

9. Your Rights

Under the UK GDPR, you may have the following rights regarding your personal data:

• The right to access your personal data

• The right to correct inaccurate or incomplete information

• The right to request deletion of your personal data

• The right to restrict certain processing

• The right to object to certain uses of your personal data

• The right to request data portability, where applicable

To exercise any of these rights, please contact us at:

Email: info@move-my-wheels.co.uk

We will normally respond to valid requests within one month, in accordance with applicable data protection law.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal data has been handled unlawfully.

10. International Data Transfers

If any of our service providers store or process personal data outside the United Kingdom, we will take appropriate steps to ensure that suitable safeguards are in place.

These safeguards may include:

• Standard Contractual Clauses (SCCs)

• UK International Data Transfer Agreements (IDTA)

• Other appropriate safeguards recognised under applicable data protection law

11. Children’s Privacy

Our services are not intended for children under the age of 16.

We do not knowingly collect personal data from children under 16. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

12. Links to Other Websites

Our website may contain links to external websites operated by third parties.

We are not responsible for the privacy practices, security, or content of these external websites. We recommend reviewing the privacy policy of any third-party website you visit.

13. Data Breach Procedure

If a personal data breach occurs, we will take appropriate steps to:

• Assess the nature and potential impact of the breach

• Take reasonable measures to contain and resolve the breach

• Notify affected individuals where required by law

• Report serious breaches to the Information Commissioner’s Office (ICO) where legally required

Where required by law, we will notify the ICO of a reportable personal data breach within 72 hours of becoming aware of it.

14. ICO Registration

Move My Wheels Ltd is required to pay the ICO Data Protection Fee.

ICO Registration Number: ZC258034

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Move My Wheels Ltd
4A Oaktree Gardens
Whitley Bay
NE25 8XF
United Kingdom

Email: info@move-my-wheels.co.uk

You can also contact the Information Commissioner’s Office (ICO) through its website:

www.ico.org.uk

Last Updated: 1 September 2026