Effective Date: 1 September 2026

1. Introduction

Move My Wheels Ltd (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal data responsibly.

This Privacy Policy explains what personal information we collect, how we use and protect it, when we may share it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, booking a service, or contacting us, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Move My Wheels Ltd
4A Oaktree Gardens
Whitley Bay
NE25 8XF
United Kingdom

Email: info@move-my-wheels.co.uk

Move My Wheels Ltd is the Data Controller responsible for the personal data collected through our website and services.

3. Information We Collect

We only collect information that is reasonably necessary to provide and improve our services.

Information You Provide Directly

This may include:

• Your name

• Email address

• Telephone number

• Pick-up and drop-off locations

• Motorcycle details

• Booking notes or special instructions

• Messages submitted through our contact forms or sent by email

Information Collected Automatically

When you use our website, we may automatically collect certain technical and usage information, including:

• IP address

• Browser type

• Device information

• Website usage information, such as pages visited and time spent on the website

• Cookie preferences

Payment Information

Payments may be processed securely by third-party payment providers, such as Stripe.

We do not store or directly process your full payment card details.

4. How We Use Your Information

We may use your personal data for the following purposes:

• To manage bookings and provide motorcycle transport and recovery services

• To contact you regarding your booking or service updates

• To respond to enquiries and provide customer support

• To improve our website, services, and user experience

• To send marketing communications where you have provided your consent

• To comply with legal, regulatory, tax, and accounting obligations

Lawful Bases for Processing

Depending on the circumstances, we process your personal data on the following lawful bases:

• Contract – where processing is necessary to provide services you have requested

• Legitimate Interests – where processing is necessary for our legitimate business interests and does not override your rights

• Consent – where you have given us permission to process your information for a specific purpose

• Legal Obligation – where we are required to process information to comply with the law

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to:

• Keep your session active

• Improve website performance

• Analyse website traffic and usage

• Remember your preferences

You can manage or disable non-essential cookies through your browser settings or any cookie-management tools provided on our website.

Please note that disabling certain cookies may affect the functionality of the website.

6. Sharing Your Information

We only share your personal information where it is necessary to provide our services, operate our business, or comply with legal obligations.

This may include sharing information with:

• Payment processors

• Garage partners, where you request a related service

• IT, website, and hosting providers

• Professional or service providers supporting our business

• Regulatory or government bodies where required by law

We do not sell, rent, or trade your personal information to third parties.

7. Data Storage and Security

We take reasonable and appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include:

• Encrypted data storage where appropriate

• Secure servers and systems

• Access controls

• Multi-factor authentication for administrative accounts

• Regular security reviews and updates

Although we take reasonable steps to protect your information, no method of electronic storage or transmission over the internet can be guaranteed to be completely secure.

8. How Long We Keep Your Data

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting, and regulatory requirements.

Our typical retention periods are:

• Booking records: Up to 6 years

• Customer accounts: Until you request deletion, subject to any legal or legitimate business requirements

• Marketing information: Until you unsubscribe or withdraw your consent

• Website analytics data: Typically 12–24 months, depending on the service used

Some information may need to be retained for longer where required by law or where necessary to establish, exercise, or defend legal claims.

9. Your Rights

Under the UK GDPR, you may have the following rights in relation to your personal data:

• The right to access your personal data

• The right to correct inaccurate or incomplete information

• The right to request deletion of your personal data

• The right to restrict certain processing

• The right to object to certain types of processing

• The right to data portability, where applicable

• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at:

Email: info@move-my-wheels.co.uk

We will normally respond to valid requests within one month, although this period may be extended where permitted by law for complex or multiple requests.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal data has been handled unlawfully.

10. International Data Transfers

Some of the third-party service providers we use may process or store personal data outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place, which may include:

• UK International Data Transfer Agreements (IDTA)

• International Data Transfer Addendums

• Standard Contractual Clauses (SCCs), where applicable

• Other safeguards recognised under applicable data protection law

11. Children’s Privacy

Our services are not intended for children under the age of 16.

We do not knowingly collect personal information from children under 16. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

12. Links to Other Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of external websites. We recommend reviewing the privacy policies of any third-party websites you visit.

13. Data Breach Procedure

If we become aware of a personal data breach, we will take appropriate steps to:

• Assess the nature and potential impact of the breach

• Take reasonable measures to contain and resolve the breach

• Notify affected individuals where required by law

• Notify the Information Commissioner’s Office (ICO) where required

Where legally required, serious personal data breaches will be reported to the ICO within 72 hours of becoming aware of the breach.

14. ICO Registration

Move My Wheels Ltd is registered with the Information Commissioner’s Office (ICO) and is required to pay the applicable Data Protection Fee.

ICO Registration Number: ZC258034

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Move My Wheels Ltd
4A Oaktree Gardens
Whitley Bay
NE25 8XF
United Kingdom

Email: info@move-my-wheels.co.uk

You can also contact the Information Commissioner’s Office:

Website: www.ico.org.uk

Last Updated: 1 September 2026